Privacy Policy
1. Overview
This Privacy and User Agreement (“Agreement”) outlines how IMAGO (Shoulet Blunt, LLC dba Imago) collects, uses, stores, and protects personal and engagement data on its platform (learn.weareimago.com and related mobile applications).
2. User Responsibilities
Users must access and use the IMAGO Platform in a lawful, ethical, and respectful manner. By using the Platform, users agree to the following Acceptable Use terms:
- – Authorized Use Only: Access is limited to registered users with a valid account. Users must not share login credentials or allow others to access the platform on their behalf.
- – No Misuse or Disruption: Users may not interfere with platform functionality, attempt unauthorized access, deploy harmful code (e.g., viruses, malware), or engage in any activity that degrades performance or security.
- – Respectful Conduct: Users may not use the Platform to upload or distribute content that is discriminatory, abusive, harassing, defamatory, or otherwise inappropriate.
- – No Commercial Exploitation: Users may not sell, resell, sublicense, or exploit the Platform for commercial gain unrelated to their authorized use.
- – Compliance with Laws: Users must comply with all applicable local, state, and federal laws, including data privacy, education, and employment regulations. Violation of these terms may result in suspension or termination of access to the Platform.
3. Account Creation and Protection
Accounts may be created by users directly or provisioned by partner organizations. Users are responsible for maintaining the confidentiality of login credentials and all activity under their account.
4. Data Collection and Use
IMAGO collects two types of data:
- – User-Provided Information (e.g., name, email)
- – Automatically Collected Information (e.g., device type, browser, usage patterns, and location if enabled)
This data is used to personalize learning experiences, provide platform functionality, deliver support, and communicate updates. Location data, when used, is strictly to enhance user experience and not shared externally.
5. Data Anonymization and Analytics
IMAGO retains full rights to use anonymized metadata, including but not limited to:
- – Completion data
- – Certifications earned
- – Checkpoint responses
- – Engagement metrics
All such metadata is tied only to a unique identifier and does not include personally identifiable information (PII). No PII is shared, sold, or used for external analytics or marketing.
6. Privacy Protections & Compliance
IMAGO complies with all relevant educational privacy regulations, including:
- – FERPA (Family Educational Rights and Privacy Act)
- – SOPIPA (Student Online Personal Information Protection Act)
- – COPPA (Children’s Online Privacy Protection Act), where applicable
IMAGO follows NIST(CSF) security framework. All user data is encrypted in transit and at rest. Access is restricted to authorized personnel only. IMAGO follows best practices for data retention, access logging, and breach monitoring.
7. Data Retention and Deletion
User data is retained as long as the user account is active and for a reasonable time afterward to support reactivation or institutional reporting. Users may request deletion of their data by contacting support@weareimago.com.
8. Third-Party Access
We do not sell or rent user data. Limited data may be shared only with trusted service providers under strict confidentiality and data processing agreements or as required by law.
9. Children’s Privacy
IMAGO does not knowingly collect data from users under age 13 without verifiable parental or school consent. COPPA-compliant procedures are followed in all school-partnered deployments.
10. Changes to This Agreement
IMAGO may update this policy periodically. Users will be notified of significant changes via email or platform notification. Continued use of the platform indicates acceptance of changes.
11. Governing Law
This Agreement is governed by the laws of the State of California. Any disputes will be resolved in the courts of Fresno County, CA.
12. Contact
For privacy-related questions, please contact: support@weareimago.com


